inPowered AI

Overview

AI-driven impression-level programmatic decisioning optimizing measurable advertising outcomes.

inPowered AI, a sell-side AI decisioning platform that runs models directly on the exchange to support programmatic PMP deals for CTV, video, and display. It applies impression-level decisioning and real-time bidding to optimize campaign outcomes at scale.

The platform targets measurable outcomes—brand lift, search lift, store visits, app subscriptions, customer value, attention, and engagement. PMP Deal ID workflows enable agencies and advertisers to execute AI Decisioning PMPs within existing programmatic stacks.

Models are trained on third-party datasets (Kantar, Cint, Innovid, PlaceIQ, Adelaide) plus advertiser first-party data for audience precision. The system delivers campaign reporting and verified outcome metrics to support KPI measurement and optimization.

Use Cases

• Create AI-driven programmatic PMP campaigns across CTV, video and display using inPowered to apply impression-level decisioning and real-time bidding with first-party plus third-party data, optimizing for measurable outcomes and producing verified campaign metrics.
• Set up outcome-driven advertising workflows that leverage inPowered's model-based optimization and PMP deal automation to prioritize conversions or viewability, dynamically adjust bids per impression on exchanges, and generate transparent cross-channel reporting.
• Combine advertiser first-party segments with third-party signals in inPowered to target high-value audiences within private marketplaces, automate per-impression bidding and optimization, and deliver detailed, verifiable performance measurement for campaign stakeholders.

Who Is It For

• Ad tech engineers
• Programmatic advertisers
• Programmatic media buyers
• Digital publishers
• Programmatic traders