Segwise.ai

Overview

Optimizes ad performance and user retention analytics.

Segwise is an AI-powered monitoring tool designed for mobile game developers to optimize advertising performance and enhance user retention. The platform automatically integrates with major mobile measurement partners (MMPs) to analyze campaign data, providing daily alerts on key metrics and identifying potential issues that could affect return on ad spend (ROAS).

With features like revenue and retention monitoring, it offers a comprehensive view of how product live operations, including new app versions and in-app experiments, impact user behavior. Segwise facilitates seamless, no-code integration with various data sources, allowing developers to quickly set up and access valuable insights.

Use Cases

• Monitor daily advertising performance metrics for mobile games without manual intervention, receiving instant alerts on any fluctuations to optimize return on ad spend (ROAS) effectively.
• Utilize Segwise to analyze the impact of new app versions and in-app experiments on user retention, helping developers make data-driven decisions for improving engagement.
• Seamlessly integrate various data sources with no-code solutions, allowing mobile game developers to set up and access insights quickly, enhancing their workflow and efficiency.

Who Is It For

• Mobile game developers
• Game marketers
• Product managers
• Data analysts
• Operations managers