realeye.io

Overview

Conduct eye-tracking research and studies online.

RealEye is an online research platform that offers webcam-based eye-tracking capabilities. With RealEye, users can easily create and conduct studies directly from their web browser using images, videos, or website stimuli. The platform allows for detailed customization of study parameters, including setting clickable areas and keystroke triggers.

Data collection is done seamlessly through webcams on various devices, capturing attention, emotions, mouse movements, clicks, and keystrokes. RealEye's user-friendly system ensures quick study generation without the need for software installation. Data analysis is simplified with an online dashboard that provides individual and aggregated heatmaps, gaze fixation plots, fixation-based statistics, and raw data exports.

Use Cases

• Conduct user experience testing on website designs by tracking participants' eye movements, clicks, and emotions in real-time using RealEye's webcam-based eye-tracking technology, allowing for precise data collection on user interactions and behavior.
• Measure the effectiveness of digital marketing campaigns by analyzing viewers' attention and interactions with images and videos through RealEye's detailed heatmaps and fixation-based statistics, providing valuable insights for optimizing marketing strategies.
• Enhance market research studies by utilizing RealEye to capture and analyze participants' reactions and engagement with products or advertisements, enabling businesses to make data-driven decisions and improve customer satisfaction.

Pricing

Free trial available before committing to a paid plan.

• Purchase basic for short tests: $249/mo
• Monthly annual: $6000 billed annually

Who Is It For

• Webcam analysts
• Digital marketers
• Online businesses
• Research scientists
• Software developers